Rab â€“ launches new website
- Wednesday 18th March 2015
March 19th, 2015
Four years after Rab® launched their previous website they are pleased to announce that the new website is now live.
The new site has been specifically designed to enable Rab® to share information about their products, technologies, videos, sponsored athletes, blogs, expeditions and partner organisations. The new History section illustrates the origins of the brand, and the new Community section tells the ongoing story, with all content generated inhouse and by the athlete team. Thanks to integrated social media streams, and regular updates every time a user visits the website they can expect to find fresh content to engage with.
To help navigate all of this new content, an activity system was developed which runs through the whole site. This allows users to browse the site by the types of activities which interest them, bringing together: products, athletes, blogs and expeditions. However, Rab® believe that most Rab users are not easily pigeonholed and often do a number of these activities, so this runs alongside more standard navigation.
The new site address has changed to rab.equipment. For furtherconsistency, the Facebook account can now be found at facebook.com/rab.equipment and Twitter account at twitter.com/rab_equipment.
To go to the new website click though here.