Rab (owned by Equip Outdoor Technologies Ltd.) are taking a major step towards increasing transparency around CSR communications with the launch of Material Facts. The programme aims to lead the way by taking into account consumers’ and retailers’ demands for accurate and honest sustainability claims about their products.
The programme has been launched to the brand’s retail partners and will be rolled out to consumers in Autumn/Winter 2023. With the launch of Material Facts, Rab calls retailers, other brands and industry stakeholders to action, and supports the European Outdoor Group’s Sustainability Data Exchange Project.
Material Facts will be available for every apparel product, and focus on disclosing (by % weight) accurate recycled material content, fluorocarbon status and production location, with more criteria to be added in the future. As Rab moves towards Net Zero emissions by 2030, they are making incremental improvements to their products. Not simply considering face fabric, but getting into the details of sewing thread and trims. Material Facts will communicate these marginal gains in an open, honest, and easy-to-understand format.
The first full Material Facts data set will be compiled for Rab’s insulation range, with more apparel and sleeping bag categories to follow. Material Facts will be available on Rab’s website and can be reached through a QR code printed on every product’s hangtag, as well as provided to retailers for their own channels.